Froth all you want about cultural hegemony, but proposals like the French one of a few years back to limit the number of American movies imported into that country have obvious flaws. Zhang isn't using the detail to lament the popularity of American culture (though the success of a stinker like "Titanic" is depressing), and I'm not much interested in doing that either. You wonder, has the old lady seen the movie? Where? Does one of her neighbors have a VCR? Do movies play in some communal hall in her village? And where did the posters (there are two, actually) come from? Even given the worldwide pervasiveness of American pop culture, the passing detail of that poster is startling. In Zhang Yimou's 1999 film "The Road Home" a poster for the movie "Titanic" hangs on the wall of an elderly widow's modest home in a rural Chinese village.
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